Posts Tagged ‘Search engine marketing’

Add URL Teoma Primer

The add URL Teoma algorithm is the source of the most powerful search engine on the web. Also known as “ExpertRank” the secret to Ask.com’s ground-breaking technology is the way that it optimizes subject-specific popularity as its basis for density parameters. Because it focuses on recognizing the most reliable sites (based on quality content and search relevance) as opposed to the most popular (based on quantity of clicks) it ultimately guarantees incredibly precise results. It works by constantly analyzing and updating data on the web as it changes, clustering results based on three criteria: topics, their experts, and their page popularity among the experts.56

In order to get your url recognized as “authoritative” and therefore “best” you will first of all need to know that the webcrawler Teoma uses to comb the internet will follow all links from other pages (any HREF tags in hypertext). Therefore, in the simplest manner, having your site referenced from several places scattered through the web will direct the crawler to your url, boosting your integrity in the index it is creating. It will also follow all SRC links and re-directs.

Re-directs are important if you are trying to influence Teoma. If you have any old or broken links that can “re-direct” the spider (crawler) to your new or updated site it will count it as legitimate or authentic indicator and add it to your overall score.

SRC links work the same way: the more source code files containing your url that are scanned by the spider during its webcrawl, the more it will “encounter” your address, again raising your score.

More Quality Hits Mean More Money

We have our electronic webcrawlers – like little spiders – searching the Internet looking for key words and phrases. Which they do – but sometimes they need a little help. And that is where Pay Per Click advertising comes in.

Pay Per Click (PPC) advertising is the simple solution to maintaining a strong position in the rankings. And it works simply too. You pay every time someone clicks your site, but not if they don’t. However, the clicks you get are all positive. Visitors with a specific need only will click you. And if you are high up in the list, they get to you straight away, without looking further – making sure you get them rather than someone else. Hot new search engine SA Search Engine has a great features that make it the best one to choose and use now.

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Pay Per Click advertising works more cost effectively than any other method for online marketing; delivering the best return on investment to advertisers. Because an advertiser only pays when someone who likes what they see, clicks the ad, costs are directly linked to customers expressing interest in the ad message.

On a PPC engine, you bid for placement with your selected keywords. Let’s say I want to be No1 for the keyword “search engine book” at PPC searchengine. Step one is to enter a search for “search engine book” and look at the top bid – and let’s say it’s 15 cents.

The owner of that bid pays the Searchengine 15 cents every time someone clicks that link. So, if you’re willing to pay 16cents for each click your listing moves into the No1 slot. The previous number one drops to number 2 and so on. It’s that easy.

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