How to Promote Website on Google

June 25th, 2009 |

Many people have a mindset that promoting a website means getting numerous back links from directories, social networking sites, blogs or opting in for PPC campaign and affiliate marketing, like most SEO experts suggest. At one point, these are all necessary steps, but optimizing a website on Google takes a lot more than just getting a number of back links. Here I will talk about how to promote website on Google. I will talk about the basic points with which you can get clear ideas on what Google suggests to optimize a website and what you can do to reach Google’s expectations from a website.

The first thing I would like to talk about is Google’s Regional Search Engines. e.g. Google.com.au, co.uk, co.in, and many others. It is very essential to decide in advance whether your website needs an international or a regional exposure. This simply depends on your business or service. Google highly recommends to promote your website depending on it’s service area. If your website deals with regional specific product or service, you should concentrate on promoting your website with Google’s respective regional search engine. The core reason behind this is to bring your website a targeted traffic. Later in this article I will tell you how you can promote your website in a specific region.

Second basic thing to follow is Google Webmaster Guidelines. No matter how well you have built incoming links to your website, no matter how many entries you make in social networking sites, if your website does not follow webmaster guidelines, it is very likely that your website does not rank high enough to appear on first page of Google search results. Webmaster guidelines contain Design & Content, Technical and Quality Guidelines. There is a simple but prompt list under each category stating recommendations for webmasters. Meeting this criteria confirms that your website is ready for crawlers to crawl through it smoothly. You can approach other advanced SEO strategies after completing this basic requirement.

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