Google Page Rank Explained

How to improve your page rank

Google’s Page rank is usually a concept which is misunderstood, yet the concept is relatively easy to understand. It’s Google’s method of indexing all content and websites based on how important it feels they are in the internet community. If you can understand how it works, you’ll know how to boost your own rankings. It is page based, not site based.68

To rank your page, Google looks the amount of links there are from other websites. The more links there are, the higher your page rank.

However, all links are not considered equal. Pages with a high page rank are more powerful allies than those with low page rank.

As an example, receiving a link from a PR5 page is of more benefit than 20 links from pages with no page rank. It’s the quality of the links which is important not how many you have..

  • There is an equation for working out how much PR value you’ll get from a link, but that is not something you should bother about – just get those PR4 and up links.

The main factors which determine the Page rank of a page are:

  1. The amount of page rank coming in to your page. Page rank can not only come from external sites linking to your page, but also from other pages within your own site linking back to your page.
  2. You must manage” the flow of these links so that they go back your most important pages. Don’t link back to your “contact us” page, link back to the page you want to rank highly for.
  3. The more pages there are in your website, the higher the page rank.
  4. As discussed, a key factor is the number of external sites which link back to you.

Last 5 posts by Azi Azimi

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