Archive for the ‘Website’ Category
Google Page Rank Explained
How to improve your page rank
Google’s Page rank is usually a concept which is misunderstood, yet the concept is relatively easy to understand. It’s Google’s method of indexing all content and websites based on how important it feels they are in the internet community. If you can understand how it works, you’ll know how to boost your own rankings. It is page based, not site based.
To rank your page, Google looks the amount of links there are from other websites. The more links there are, the higher your page rank.
However, all links are not considered equal. Pages with a high page rank are more powerful allies than those with low page rank.
As an example, receiving a link from a PR5 page is of more benefit than 20 links from pages with no page rank. It’s the quality of the links which is important not how many you have..
- There is an equation for working out how much PR value you’ll get from a link, but that is not something you should bother about – just get those PR4 and up links.
The main factors which determine the Page rank of a page are:
- The amount of page rank coming in to your page. Page rank can not only come from external sites linking to your page, but also from other pages within your own site linking back to your page.
- You must manage” the flow of these links so that they go back your most important pages. Don’t link back to your “contact us” page, link back to the page you want to rank highly for.
- The more pages there are in your website, the higher the page rank.
- As discussed, a key factor is the number of external sites which link back to you.
What is Your Website Worth?
The following are a few ways that you can improve your websites worth. Even if you have no intention of selling it right now, these are all ways to improve the overall experience of your visitor too.
- What is in your name? A quality domain name is critical to a well performing website. If your domain name is weak or hard to remember, chances are good that you will not get repeat visitors often. Ensure your domain name is clearly understood

- Determine the amount of advertising revenue you have coming in. Are you making enough, or anything? If you update the quality of your advertising, you will attract better traffic and in turn more profit. Though it can take some time to earn those higher paying advertising dollars, be sure that your advertising is spot on.
- What about your page rank? Everyone knows the importance of ranking well in search engines, but have you done enough to get to that top position? If not, this is one area you will want to work on improving. When you do, chances are good you will see more traffic and more sales or profit.
- The website’s design also plays a role in the effectiveness of the website and in turn its worth. Is the design shoddy or does it attract visitors? Many websites can benefit from touching up their formatting and layout, too.
- Have you built a solid base of regular visitors to the website? This will increase your profits and your websites worth. Use email marketing and other forms of marketing to grow your repeat visitors.
Website Programming Solutions
As websites become increasingly complex and functional, more and more methods are being used to draw people to particular websites and keep them there. Isn’t that really the main reason you would have a website? When you own virtual real estate, you want traffic to that spot. In order to get that traffic, you need to do something special in order to not only get your reader’s attention, but to keep that web traffic coming back to your website so that ultimately, they spend their money with you. One of the most common features of websites these days is the integration of scripts and programming that allows the visitor to your website to fully interact with certain features of your site. Website program solutions are what make this modern miracle a possibility and ultimately, a reality.
Website Programming Solutions offer you the opportunity to include certain programs or scripts that give a certain amount of access to that program based on a select set of criteria decided by the website owner and provided and made possible by the website designer. In the case of a website for musicians, this may include the ability to play a virtual piano and create midi files. In this particular case, the average visitor to the website may be able to play with the virtual instrument while the registered user has even more options such as the inclusion of a rhythm section or other features.
Ultimately there would be a “payoff” section where the visitor to that musical website would be able to pay a small fee and save the midi file as their own. While Midi file integration on website went out of vogue in the nineties, they are very popular as cell phone ring tones these days and thus, are more profitable than ever. None of this would be possible without the use of website programming solutions. While your niche or particular online markets of interest may not be music, this should still serve as a great example of what can be accomplished with a little imagination, a little bandwidth and a great website solutions provider.
More Quality Hits Mean More Money
We have our electronic webcrawlers – like little spiders – searching the Internet looking for key words and phrases. Which they do – but sometimes they need a little help. And that is where Pay Per Click advertising comes in.
Pay Per Click (PPC) advertising is the simple solution to maintaining a strong position in the rankings. And it works simply too. You pay every time someone clicks your site, but not if they don’t. However, the clicks you get are all positive. Visitors with a specific need only will click you. And if you are high up in the list, they get to you straight away, without looking further – making sure you get them rather than someone else. Hot new search engine SA Search Engine has a great features that make it the best one to choose and use now.
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Pay Per Click advertising works more cost effectively than any other method for online marketing; delivering the best return on investment to advertisers. Because an advertiser only pays when someone who likes what they see, clicks the ad, costs are directly linked to customers expressing interest in the ad message.
On a PPC engine, you bid for placement with your selected keywords. Let’s say I want to be No1 for the keyword “search engine book” at PPC searchengine. Step one is to enter a search for “search engine book” and look at the top bid – and let’s say it’s 15 cents.
The owner of that bid pays the Searchengine 15 cents every time someone clicks that link. So, if you’re willing to pay 16cents for each click your listing moves into the No1 slot. The previous number one drops to number 2 and so on. It’s that easy.
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