Archive for the ‘Video Marketing’ Category

How to Make a Great Video

When you listen to a critique of a Hollywood movie, the choice of the director’s camera angles is always part of the discussion..

Unique and unusual camera angles make far more interesting visuals. Compelling visuals are the heart of a great video.58

So how do you develop an eye for great camera angles?

First, be observant and look for unusual perspectives. Anything other than standard height from a standard vantage point will be perceived as unique by viewers.

Now, having said that, let’s not go overboard. Unless you are doing something off-the-wall, most of your video will be made from standard angles. Standard height, normal perspective. The unusual angles should be like spices in a stew, used for a dash of flavor not an overload.

Whenever I shoot video, I concentrate first on standard angels. Wide shots, medium shots and close ups from logical and natural looking angles. Once I have an adequate amount of standard stuff, THEN, I go for some unusual angles.

The height of the camera is an easy way to get an unusual angle. People are used to seeing the world from a height of 5 to 6 feet. So anything other than that will be an unusual perspective.

Sit on the floor and shoot from there. Get up on a table or roof and shoot from there. Looking up at somebody with a camera makes them look huge and powerful. Looking down on someone makes them look small and weak. How extreme of an angle you choose depends on how much you want this affect. Just a touch of a high angle will make someone look a bit small (and a bit thinner!), but taping them from thirty feet above their head can make them look utterly powerless.

YouTube and Video Marketing

One of the most significant points to keep in mind if you are planning to make money out of an online business is that you should concentrate on getting as much traffic to your site on a daily basis. If there is not traffic no money will come your way nor will you succeed in making your business grow or create brand name for yourself.57

One of the best means to get people visiting your site is by making use of the video. Through the video you can get people to see you and hearing your voice, creating a space in the market for yourself. Here are some tips to newcomers on ways and means to get traffic flowing into your site via the video.

First and foremost get yourself signed up in YouTube and start writing about 50 articles. Make sure you forward these articles to the most important three article directories. After that you will have to sit down and read and record these articles that you have written.

Once that is done, convert them into a video format and forward it to YouTube. You have to understand that doing this will give you 100 back links to your website. One point to remember is that you have to create a page where you will be collecting the details of all the traffic that comes your way, thus helping to set up a good list of visitors from the first day itself. Keep in mind that list building is the solution to marketing online.

So you can see that with the utilization of a video you get a jump start unlike other contenders who are not making use of videos. Ascertain that you post every video that you give in on your blog too and this ensures that you are bookmarking it at the same time.