Archive for September, 2009

What is Your Website Worth?

The following are a few ways that you can improve your websites worth. Even if you have no intention of selling it right now, these are all ways to improve the overall experience of your visitor too.

  1. What is in your name? A quality domain name is critical to a well performing website. If your domain name is weak or hard to remember, chances are good that you will not get repeat visitors often. Ensure your domain name is clearly understood62
  2. Determine the amount of advertising revenue you have coming in. Are you making enough, or anything? If you update the quality of your advertising, you will attract better traffic and in turn more profit. Though it can take some time to earn those higher paying advertising dollars, be sure that your advertising is spot on.
  3. What about your page rank? Everyone knows the importance of ranking well in search engines, but have you done enough to get to that top position? If not, this is one area you will want to work on improving. When you do, chances are good you will see more traffic and more sales or profit.
  4. The website’s design also plays a role in the effectiveness of the website and in turn its worth. Is the design shoddy or does it attract visitors? Many websites can benefit from touching up their formatting and layout, too.
  5. Have you built a solid base of regular visitors to the website? This will increase your profits and your websites worth. Use email marketing and other forms of marketing to grow your repeat visitors.

Website Programming Solutions

As websites become increasingly complex and functional, more and more methods are being used to draw people to particular websites and keep them there. Isn’t that really the main reason you would have a website? When you own virtual real estate, you want traffic to that spot. In order to get that traffic, you need to do something special in order to not only get your reader’s attention, but to keep that web traffic coming back to your website so that ultimately, they spend their money with you. One of the most common features of websites these days is the integration of scripts and programming that allows the visitor to your website to fully interact with certain features of your site. Website program solutions are what make this modern miracle a possibility and ultimately, a reality.59

Website Programming Solutions offer you the opportunity to include certain programs or scripts that give a certain amount of access to that program based on a select set of criteria decided by the website owner and provided and made possible by the website designer. In the case of a website for musicians, this may include the ability to play a virtual piano and create midi files. In this particular case, the average visitor to the website may be able to play with the virtual instrument while the registered user has even more options such as the inclusion of a rhythm section or other features.

Ultimately there would be a “payoff” section where the visitor to that musical website would be able to pay a small fee and save the midi file as their own. While Midi file integration on website went out of vogue in the nineties, they are very popular as cell phone ring tones these days and thus, are more profitable than ever. None of this would be possible without the use of website programming solutions. While your niche or particular online markets of interest may not be music, this should still serve as a great example of what can be accomplished with a little imagination, a little bandwidth and a great website solutions provider.

How to Make a Great Video

When you listen to a critique of a Hollywood movie, the choice of the director’s camera angles is always part of the discussion..

Unique and unusual camera angles make far more interesting visuals. Compelling visuals are the heart of a great video.58

So how do you develop an eye for great camera angles?

First, be observant and look for unusual perspectives. Anything other than standard height from a standard vantage point will be perceived as unique by viewers.

Now, having said that, let’s not go overboard. Unless you are doing something off-the-wall, most of your video will be made from standard angles. Standard height, normal perspective. The unusual angles should be like spices in a stew, used for a dash of flavor not an overload.

Whenever I shoot video, I concentrate first on standard angels. Wide shots, medium shots and close ups from logical and natural looking angles. Once I have an adequate amount of standard stuff, THEN, I go for some unusual angles.

The height of the camera is an easy way to get an unusual angle. People are used to seeing the world from a height of 5 to 6 feet. So anything other than that will be an unusual perspective.

Sit on the floor and shoot from there. Get up on a table or roof and shoot from there. Looking up at somebody with a camera makes them look huge and powerful. Looking down on someone makes them look small and weak. How extreme of an angle you choose depends on how much you want this affect. Just a touch of a high angle will make someone look a bit small (and a bit thinner!), but taping them from thirty feet above their head can make them look utterly powerless.